If you would have told marketing gurus a few years back that social media website were going to be where all the action was going to be focused, they may have looked at you like you were crazy. Today millions of people use social media sites on a daily basis. These types of sites have such an incredibly consistent draw of users that social media marketing has turned into one of the hottest and most effective ways to market your business. Whether you run a brick and mortar business like Samuel Peter or this liposuction cheshire clinic do, or an online company like this market research firm or this e-commerce column radiators store does, social media is going to be a part of your marketing strategy.
Social media marketing tools like Facebook are growing!
The main feature of social marketing is to network and build relationships. Plus while you’re at it, you can get your company info out there and establish a solid group of followers that will help spread the word about your company, products, and services.
1) A network of core supporters. This audience makes this very easy, allowing you to establish a solid group of loyal and dedicated followers for your business.
Craig Budgen runs a personal trainer manchester business and is big on social media networking and he notes “Your core group will then help spread the word about your business. It is important that you stay connected with current clients as well as create buzz online to attract new ones. Social media platforms such as Facebook, Twitter, and Youtube are perfect for doing as such.”
2) Increased traffic leading to better rankings. While typically it works the other way around, better ranking leads to more traffic.
Gary Pilson runs the marketing for this roll compactor equipment manufacturer and luxury scented candles store notes “The amount of traffic you will acquire from being on the social media sites will actually cause the search engines to take a closer look at your site and boost your rankings. The combination of search engine and social media traffic can really take your business website to new heights.”
3) Environmentally friendly environment. This media makes effective marketing possible without having to spend a lot of money or use a lot of paper.
Great For Marketing Businesses
UK marketing expert Graeme Winchester opines “Everyone likes chatting using instant messaging technology, whether that is on the computer or by utilizing the text messaging functions on their computer. This is a great way to stay in touch with the people you know. Along with that has developed the social media that we have all become accustomed to.”
Places like Facebook, Twitter and a large variety of other social media sites have all gained in popularity in recent years as a place where you can connect with other people and get the information out about the products and services others have to offer.