When it comes to marketing it’s easy to think that we’ve seen it all and done it all. After all most individuals with a business or product to market have spent countless hours researching all the possible ways to grow their client base, and marketing is always at the center of it all.
However there are more ways to market than you would think at first glance, and one of them, in particular, seems to slip past the minds of most people. We are talking about text message marketing and today we’ll explain how it works and why it might just be what you’ve been looking for.
What is text message marketing?
Picture this: You are working as usual when your phone beeps out of the blue. Immediately you go to grab it and find out it’s a text message, of course, you go straight to check it, and turns out it’s an advertisement for a new sale at the mall or something in that vein. That’s text message marketing, and chances are not only you’ve been exposed to it, but it likely worked on you.
text message marketing relies on sending SMS directly to potential consumers and clients, and it does so in bulk. Through SMS marketing a simple text of less than a hundred words can be sent to hundreds if not thousands of potential clients in seconds. And since phones are so important in our modern lives most people will look at the message almost immediately. Meaning that as a whole the potential reach and effectiveness of this strategy are off the roof. Not bad at all for a marketing option most people tend to forget.
How to approach text message marketing?
When it comes to text message marketing your number one priority should be to find a firm that specializes in it. There are a lot of laws in place when it comes to the use of cellphone numbers, which means that you need someone with experience at your side. Not to mention that you’ll need access to large client databases and specialized texting software to make an impact with this form of marketing.
Our recommendation is to check Textedly.com and go from there. Textedly is one of the most important platforms in this area and constantly works with large brands like Walmart and Disney. On top of that, they offer a free trial so you can try out how their platform works without spending a cent. It’s quite simply the perfect way to discover if text message marketing is for you.